Development and implementation of marketing concepts
At the beginning of every development there is an idea. The technical implementation requires the specialists you employ in your company. However, before investing, the potential chances of success must also be assessed and analysed. Simple business plans help to estimate costs and benefits.
If there is a market need, strategies and measures for marketing must be developed. Should this be done locally, nationally or internationally? In direct sales, through sales partners or via online marketing? Who and where is your target audience? How can you achieve this? How do market and market participants react? How can you present your product attractively and show the added value in order to arouse the desires of the target group?
I am knowledgeable about the use and development of existing address material and can assist you in selecting appropriate measures to enable qualified response potential.
At various national and international trade fairs and congresses I was able to accompany clients in organization, processing and on the booth, such as Meditec and K-Messe Düsseldorf, KUTENO Rheda-Wiedenbrück, Agricultural Exhibition Munich, R + T and EVS30 Stuttgart, Fakuma Friedrichshafen, Hannover Messe, DGOU Congress Berlin, Geneva International Inventors Fair, Swiss Plastics Lucerne, SIMA Zaragoza, FIMA Paris, Agricultural Fairs Seville and Valladolid, Arab Health Dubai.
For me, innovation marketing also includes the consistent use of online potentials: Google My Business, business listing in portals or even the conception and construction of your website.
The search engines rate content (https, correlation, text, image captions, mobile friendliness), relevance (textual content and reference to relevant questions and search terms) as well as links from external websites that are related to relevance.
For web pages, e.g. no responsive structure – meaning that they can be read on mobile devices – will not result in Google search in the near future.
If I can help you develop and implement your marketing concept, contact me.